Seung Yong Chung is a successful Korean-American businessman and marketing executive best known as the CEO and co-founder of Cashmere Agency, a top creative marketing firm in Los Angeles. Born in Seoul, South Korea, and raised in the United States, he built his career by blending business strategy with cultural understanding, helping global brands connect with diverse audiences. His leadership has made Cashmere Agency one of the most respected names in entertainment marketing. Beyond his professional achievements, Chung is also known for his former marriage to actress Diane Farr, reflecting a multicultural story that bridges Eastern and Western values. His journey highlights determination, creativity, and the power of cross-cultural vision in modern business.
Quick Bio: Seung Yong Chung
| Personal Details | Information |
|---|---|
| Full Name | Seung Yong Chung |
| Date of Birth | 1970 |
| Age (as of 2025) | 55 years old |
| Place of Birth | Seoul, South Korea |
| Nationality | South Korean-American |
| Ethnicity | Asian |
| Religion | Christianity |
| Height | 6’3″ (191 cm) |
| Weight | 176 lbs (80 kg) |
| Hair Color | Black |
| Eye Color | Dark Brown |
| Education | B.S. in Finance – Virginia Tech; M.S. in Information Systems – George Washington University |
| Profession | Businessman, Marketing Executive |
| Known For | CEO & Co-founder of Cashmere Agency; Former husband of actress Diane Farr |
| Years Active | 1990s–Present |
| Marital Status | Divorced (2006–2020) |
| Ex-Spouse | Diane Farr |
| Children | Beckett, Sawyer, and Coco Chung |
| Current Residence | Los Angeles, California, USA |
| Estimated Net Worth (2025) | $19.8 – $20.3 million |
| Notable Achievements | AdAge Multicultural Agency of the Year (2019); Cannes Lions Creative Awards |
| Languages | English, Korean |
| Interests | Marketing, Cultural Strategy, Family, Philanthropy |
Early Life and Cultural Background
Seung Yong Chung was born in 1970 in Seoul, South Korea, and moved to the United States with his family when he was just two years old. Growing up, his parents taught him the importance of discipline, education, and hard work—values deeply rooted in Korean tradition. At the same time, living in America exposed him to diverse perspectives and creative opportunities. This unique mix of Korean heritage and American culture shaped his worldview and later became a foundation for his success in business and marketing. His early years gave him both the respect for tradition and the drive for innovation that define his professional identity today.
Education and Academic Excellence
Seung Yong Chung completed his early education in Maryland, graduating from Gaithersburg High School. His strong academic focus led him to earn a Bachelor of Science in Finance from Virginia Tech, where he developed a solid understanding of business strategy, financial management, and economics. Wanting to expand his skills, he pursued a Master of Science in Information Systems at George Washington University, combining his knowledge of finance with technology and analytics. This blend of business and tech expertise prepared him for a fast-changing world where data-driven insights play a key role in creative industries. His education set the stage for his innovative approach to marketing and leadership.
Early Career in Business and Technology
After completing his studies, Seung Yong Chung began his career in the corporate world, gaining valuable experience at software companies and at Ernst & Young LLP, one of the leading consulting and accounting firms. These early roles helped him develop a strong foundation in finance, data analysis, and client relations. Working with diverse businesses allowed him to understand how strategy and creativity could work together. Over time, Chung realized that his true passion lay in connecting business with culture—a vision that would later define his success in entertainment marketing.
Founding of Cashmere Agency
In 2003, Seung Yong Chung co-founded Cashmere Agency in Los Angeles alongside Ted Chung. Their goal was to create a marketing firm that bridged brands with popular culture through authentic storytelling and community engagement. The company started small but quickly gained recognition for its creative and culturally aware campaigns. Cashmere Agency provides full-service marketing, including branding, social media strategy, and partnerships with entertainment companies. Under Chung’s guidance, the agency has worked with major clients in music, film, and fashion, building a reputation for innovation and authenticity in every project.
Leadership Style and Business Vision
As CEO of Cashmere Agency, Seung Yong Chung is known for his forward-thinking leadership and commitment to diversity. His approach focuses on authentic multicultural storytelling—ensuring that marketing reflects real people, cultures, and communities. He believes that true creativity comes from inclusivity, collaboration, and understanding different perspectives. Chung is also respected for mentoring young marketers and building inclusive teams that reflect the global audience they serve. His leadership combines creativity with business acumen, earning him recognition as one of the most influential figures in modern marketing.
Major Achievements and Awards
Under Seung Yong Chung’s leadership, Cashmere Agency has become one of the most successful multicultural marketing firms in the U.S. In 2019, it was named AdAge’s Multicultural Agency of the Year, a major recognition in the advertising industry. The agency also received awards at the Cannes Lions Creative Festival, one of the world’s most prestigious events in marketing and creativity. Through innovative campaigns and collaborations with major studios, music artists, and streaming platforms, Chung has redefined how Hollywood and global brands communicate with diverse audiences. His success demonstrates how cultural insight can transform the marketing landscape.
Meeting and Relationship with Diane Farr
Seung Yong Chung and Diane Farr’s love story began in the early 2000s when they met through mutual friends in Los Angeles. At the time, Diane was already an established actress, and Seung Yong was building his career in marketing and business. Despite coming from different cultural backgrounds — Seung being Korean-American and Diane of Irish-Italian descent — they quickly formed a strong connection based on shared values of family, respect, and ambition. Their relationship grew steadily, marked by mutual understanding and admiration for each other’s careers.
Who Is Diane Farr?
Diane Farr is an American actress, writer, and producer best known for her television roles in popular shows such as Numb3rs, Rescue Me, and Fire Country. Born on September 7, 1969, in Manhattan, New York, she built a respected career in Hollywood with her sharp talent and versatility. In addition to acting, Diane has written books and produced projects that explore relationships and social issues. Her open-minded personality and sense of humor made her a great match for Seung Yong Chung, who shared her passion for creativity and personal growth.
Seung Yong Chung’s Marriage to Diane Farr
Seung Yong Chung and Diane Farr were married in 2006 in a unique ceremony that beautifully blended their Korean and Western traditions. Their wedding included five Buddhist monks, symbolizing respect for Seung’s cultural roots, alongside Western customs from Diane’s background. Together, they built a loving home and welcomed three children: a son, Beckett, and twin daughters, Sawyer and Coco. Although they divorced in 2020 after 14 years of marriage, they handled the separation privately and respectfully. Today, they remain devoted co-parents, maintaining a friendly relationship focused on their children’s happiness and well-being.
Family Life and Children
Seung Yong Chung and Diane Farr share three children—Beckett, Sawyer, and Coco Chung. Diane affectionately calls them her “Irish triplets” because they were born close together in age. Despite their demanding careers, both parents prioritized family time and worked to give their children a grounded upbringing. Even after their separation, they maintained a close co-parenting relationship built on mutual respect and love for their kids. Family remains one of the most important parts of Chung’s life, reflecting his values of responsibility, unity, and kindness.
Divorce and Co-Parenting
After 14 years of marriage, Seung Yong Chung and Diane Farr quietly divorced in 2020. The separation was handled privately and respectfully, with no public disputes. Both have spoken about maintaining a cooperative and supportive relationship for the sake of their children. Their mature approach to co-parenting highlights Chung’s sense of responsibility and emotional intelligence. Despite personal challenges, he continues to prioritize his family’s well-being and harmony, showing grace in managing both personal and professional life.
Current Work and Lifestyle
As of 2025, Seung Yong Chung continues to lead Cashmere Agency as its CEO from Los Angeles, California. Under his direction, the company continues to expand into new areas such as digital storytelling, entertainment strategy, and global brand development. Despite his business success, Chung keeps a low profile and avoids the public spotlight. He focuses on family, faith, and meaningful work rather than personal fame. His calm, grounded lifestyle reflects his values of humility and balance, proving that true leadership is built on quiet strength and consistent action.
Net Worth and Financial Overview
By 2025, Seung Yong Chung’s estimated net worth is around $20 million, primarily from his successful ventures with Cashmere Agency. His income also comes from consulting and partnerships with entertainment and brand clients. Unlike many public figures, Chung’s wealth is not tied to fame but to his business acumen and long-term strategic thinking. His financial success reflects years of dedication and innovation in marketing, highlighting how strong vision and steady leadership can lead to sustainable prosperity.
Public Image and Reputation
Seung Yong Chung is admired for his professionalism, integrity, and humility in a highly competitive industry. As a Korean-American entrepreneur, he represents diversity and success in the global business world. Colleagues describe him as a thoughtful leader who values teamwork, authenticity, and inclusion. He rarely seeks media attention, preferring his work and achievements to speak for themselves. Chung’s reputation is built on respect—both for his business accomplishments and for his ability to balance success with family and cultural values.
Legacy and Influence
Seung Yong Chung’s legacy goes beyond his title as a CEO—he is a pioneer of multicultural marketing and an example of modern, global entrepreneurship. By merging business strategy with cultural storytelling, he has changed how brands and entertainment companies connect with audiences. His story inspires many Asian-American professionals who aspire to succeed while staying true to their roots. Through his leadership and vision, Chung continues to influence how authenticity and representation shape the future of marketing and business.
Conclusion
From his early life in Seoul to his rise as one of the leading figures in entertainment marketing, Seung Yong Chung’s journey reflects dedication, cultural awareness, and integrity. His success with Cashmere Agency shows how blending business expertise with authentic storytelling can redefine industries. As a father, entrepreneur, and cultural leader, Chung continues to make a quiet but lasting impact. His story stands as an inspiration to those who believe in perseverance, education, and the strength of cross-cultural understanding in building a meaningful legacy.
(FAQs) Frequently Asked Questions
1. Who is Seung Yong Chung?
Seung Yong Chung is a Korean-American businessman, entrepreneur, and the CEO and co-founder of Cashmere Agency, a leading multicultural marketing firm based in Los Angeles. He is known for blending business strategy with cultural creativity, helping global brands connect authentically with diverse audiences.
2. Where was Seung Yong Chung born?
He was born in Seoul, South Korea, in 1970 and moved to the United States with his family when he was a young child. Growing up between two cultures gave him a global perspective that later shaped his marketing career and leadership style.
3. What is Seung Yong Chung’s educational background?
Seung Yong Chung holds a Bachelor’s degree in Finance from Virginia Tech and a Master’s degree in Information Systems from George Washington University. His education provided a strong foundation in both finance and technology, key skills for his success in marketing and business strategy.
4. What is Cashmere Agency and why is it significant?
Founded in 2003 by Seung Yong Chung and Ted Chung, Cashmere Agency is an award-winning marketing company specializing in multicultural storytelling and entertainment branding. The agency has received global recognition, including being named AdAge’s Multicultural Agency of the Year in 2019.
5. Who was Seung Yong Chung married to?
He was married to Diane Farr, an American actress known for her roles in Numb3rs and Rescue Me. The couple married in 2006, blending Korean and Western traditions, and later divorced in 2020 after 14 years of marriage while continuing to co-parent their children respectfully.
6. How many children does Seung Yong Chung have?
Seung Yong Chung has three children with Diane Farr — a son named Beckett and twin daughters, Sawyer and Coco. Despite his busy professional life, he remains an active and devoted father, focusing on raising his children with strong family and cultural values.
7. What is Seung Yong Chung’s estimated net worth?
As of 2025, Seung Yong Chung’s estimated net worth is around $20 million. His wealth mainly comes from his leadership role at Cashmere Agency, as well as consulting and strategic partnerships in the entertainment and marketing industries.
8. What is Seung Yong Chung’s legacy in business and marketing?
Seung Yong Chung’s legacy lies in pioneering authentic multicultural marketing and promoting diversity in the entertainment industry. His leadership has inspired many Asian-American entrepreneurs and reshaped how brands tell stories that resonate across different cultures.
